Alestra Marketing, Inc. is a social change communications agency that uses the power of stories, media and technology to change behavior, advance policy, build communities and transform thinking.
Using a range of communications tools-PR, Advertising, Social Media, Video, Design, Research and Everything in between-we build campaigns that create lasting change.
Public Relations isn’t one size fits all. Some of the most successful programs are those that are meaningfully tied to news and trends. Alestra Marketing is proficient at identifying creative opportunities and using them to create unique, national coverage for clients.
Media and analyst relations
We target the most influential press, analysts and influencers based on our experience, knowledge and relationships. We will work to get you in front of the right targets, prepare you thoroughly, manage the process and diligently pursue results.
Company and product/service launches
Alestra develops custom launch plans based on corporate objectives, target market demographics, media landscape, and the competitive environment.
Event Development and Execution
From large-scale launch events to small corporate events, Alestra has experience in planning and executing successful events.
We’ll work with your team on everything from venue selection to program development to entertainment and press attendance.
We work with our clients to develop customized social strategy based on the objectives and communication patterns of your target audience.
We'll ensure you're participating in meaningful conversations with the people that matter, whether it’s completely running your social channels, developing and executing an advertising program over social networks, blogger outreach and joint promotional programs, developing content for profiles or blogs or other key initiatives. We elevate social efforts through data-driven influencer programs, paid promotions and content marketing.
Content Development and Placement
Alestra will work as an extension of your team to generate paid and earned content, white papers, contributed articles, op/ed pieces, webinars, and advertising.
Blogger and Influencer Campaigns
Alestra works with clients to target the top bloggers and online influencers that align with your company’s desired markets. With everything from guest posts to social media campaigns, Alestra will manage outreach, development, execution and analysis of all campaigns to ensure success through completion.