Alestra Marketing, Inc.
Alestra Marketing, Inc.
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Dropping Off Google? Earned Media Optimization Matters EMO-the New SEO

Dropping Off Google? Earned Media Optimization Matters EMO-the New SEO Dropping Off Google? Earned Media Optimization Matters EMO-the New SEO Dropping Off Google? Earned Media Optimization Matters EMO-the New SEO

New AI Overviews Reward Earned Media

Develop an Earned Media Campaign that fuels AI Overviews

The Storybrand Soundbite Strategy for Earned Media

Step 1:  Communications assessment

Step 2:  Set clear earned media goals

Step 3:  Create a custom Plan and Strategy

Step 4:  Clarify media messages with survival soundbites

Step 5:  Build Curiosity Collateral

Step 6:  Create Enlightenment Collateral

Step 7:  Build Commitment Collateral

Step 8:  Add Surprise and Delight

Step 9:  Establish Accountability

Step 10: Earned Media Optimization (EMO) 

Why Earned Media Matters

Earned media is crucial for AI because generative AI models rely on third-party, unpaid content to form their answers, prioritizing credibility over paid placements. By securing coverage in reputable outlets, a brand helps train AI to see it as a trustworthy authority, which increases its visibility in AI-generated search results. This shift makes strategic PR and earned media more vital than ever, as it directly influences the information AI sources and presents to users. 


Key Components of an Earned Media Strategy

Invest in public relations: PR is becoming more important as a way to generate the authentic content AI systems trust.


Develop thought leadership: Positioning your brand's leaders as experts through podcasts, opinion pieces, and panel discussions adds credibility that machines can recognize.


Ensure brand consistency: AI analyzes third-party sources to build a picture of a brand. Therefore, it's critical to ensure your brand story is consistent and authentic across all third-party mentions.


Create "AI-ready" content: When earning media, consider how to structure your content to be easily extracted and understood by AI. This involves crafting key messages and ensuring the information is accurate and relevant. 



Optimize Your Earned Media Strategy

EARNED MEDIA OPTIMIZATION PACKAGES

DON'T GET PUSHED FURTHER DOWN THE GOOGLE RANKINGS. CREATE AN EARNED MEDIA CAMPAIGN THAT FUELS TOP OF THE PAGE AI OVERVIEWS.

Basic EMO Package

$3,500/Month


  • Storybrand EMO Soundbite Strategy
  • Online Media Profile
  • National Media Outreach



Elevated EMO Package

$5,000/Month


  • Basic EMO Package +
  • Bylined media articles
  • Enhanced Media Profiles
  • Custom National Media Lists


Platinum EMO Package

$10,000/Month


  • Basic/Elevated EMO Package +
  • Media Training 
  • One on One Coaching
  • Quarterly Wire Releases
  • Enhanced National Media Lists 


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