Sales & Marketing Solutions

 

Services


Assessment
We use interactive planning workshops to quickly:
-Prioritize your objectives
-Identify and target customer needs
-Identify lead generation program gaps and opportunities
-Optimize marketing strategy

The result is a marketing plan that identifies the programs, marketing tactics, content development and sales strategy needed to achieve the desired goal.

Planning
We identify technology, training, and processes to take your sales and marketing to the next level.
Through B2B and B2C Content Marketing and Marketing Automation we generate relevant content that attracts and guides prospects through the sales process, while leveraging your credentials and subject matter expertise. 

Implementation
Once we have executive buy-in, we oversee the implementation process from start to finish.

We'll help you:
-Use B2B and B2C content marketing to tell a complex story that generates leads
-Organize your content so that it's more valuable and easier for prospects to find on your lead generation website
-Align your content development budget to your business objectives
-Develop an SEO strategy for your content

Efficiencies

Alestra monitors Key Performance Indicators, adjusting strategies as needed. We will help you create a better B2B or B2C marketing plan to attract, acquire, nurture and qualify more leads.